Building your Business
Your name, your image and those of your products and services are some of your most important assets when it comes to sustaining and building your business. Each year, Boyle Fredrickson files hundreds of U.S. and foreign trademark applications on behalf of our clients. We can guide you through the differences between trademarks, service marks and trade dress and help you enhance the value of your brands.
What Is a Trademark?
Trademarks are words, designs, slogans, or symbols that are used to identify the products or services of one business entity and distinguish them from the products and services of others.
Trademark protection can sometimes be obtained for a product’s trade dress, which is the total image of the product or its packaging, potentially including features such as size, shape, color or color combinations, texture, graphics. The decor of a business and even particular sales techniques can sometimes be protected as trade dress.
Trademark law seeks to prevent confusion or deception by prohibiting others from using the same or similar trademark for the same or closely related products or services.
Having an identifiable and distinctive mark or brand for a product or service can be an extremely valuable business asset, in part because, if properly used and protected, trademark protection lasts indefinitely.
As with copyrights, federal registration of trademarks is available and affords enhanced rights and remedies to trademark owners. An unregistered trademark can be identified with the “TM” symbol. However, once a trademark is registered with the USPTO, the ® symbol can be displayed in conjunction with the mark. Obtaining sound legal advice concerning the selection, clearance, and registration of trademarks increases the likelihood of developing enforceable, enduring and valuable marks.
Your name, your image and those of your products and services are some of your most important assets when it comes to sustaining and building your business. Each year, Boyle Fredrickson files hundreds of U.S. and foreign trademark applications on behalf of our clients. We know the difference between trademarks, service marks and trade dress and how to maximize your rights with respect to each.
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We specialize in intellectual property. Because intellectual property law is all we do, our attorneys can help you navigate all of your IP needs. Our focus is given to protecting your ideas, thoughts, and visions. With our team of attorneys and our network of international associates, we provide complete services, both domestically and internationally, in all aspects of intellectual property.
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Whether your needs are domestic or international, Boyle Fredrickson provides expert counsel, personal service and attention to detail not found anywhere else.