Trademark Guidance in a Nutshell – Boyle Fredrickson Writes the Booklet

Boyle Fredrickson has created A Guide to Obtaining and Protecting Trademarks, as a reference tool for those seeking basic brand protection information. The booklet highlights several key concepts for trademark owners and potential trademark owners, including how to select a strong mark and how to prevent a mark from losing value.

The booklet discusses what makes a trademark strong, why clearance searching is critical, and why certain marks are simply not registrable. It also provides general information on the registration process, search and application costs, and estimates for associated attorney fees.

“The booklet was created with business people and marketing departments in mind,” says Mollie Newcomb. “Trademark law isn’t always intuitive. This is something that can be used for quick trademark information. These concepts help guide the development and maintenance of a truly valuable trademark portfolio.”
To obtain a copy of the booklet, or for more information on trademarks, contact Newcomb or any Boyle Fredrickson attorney.


About Boyle Fredrickson

Established in 1999, Boyle Fredrickson has grown to become Wisconsin’s largest intellectual property law firm. You’ve got ideas, we protect them.

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